The Crumbs Awards Judges
A panel of impeccably independent Judges are solely responsible for deciding all the Winners. They will give time to go through all the Finalists’ nominations with care.
Aine Morris / Chief executive of Abergavenny Food Festival
Aine joined Abergavenny Food Festival with twelve years’ experience in the food and events industry. She has also been Festival Director for Bristol Food Connections, a founding member of Slow Food’s ‘Youth Food Movement’, Communications Manager for the Soil Association’s Organic Food Festival and took the lead on Sustainable Food Trusts’ communications and collaboration activities.
Andy Clarke / TV Producer
A food TV producer by trade, Thornbury-born Andy has worked on high profile programmes such as Saturday Kitchen Live for BBC One and James Martin's French Adventure for ITV. Andy also has a regular food and drink slot on BBC Radio Bristol's drivetime show with Laura Rawlings, and his words of wisdom can often be seen in Crumbs.
Freddy Bird / Chef
Freddy is the executive head chef of the award-winning Lido restaurant in Bristol and its sister restaurants The Glassboat and Three Brothers Burgers – also located in the heart of Bristol. Freddy has also appeared on Michel Roux Jr’s show Hidden Restaurants as a co-presenter, and Hairy Bikers Comfort Food, and recently made his debut performance on Saturday Kitchen Live.
Luke Hasell / Organic farmer
Luke is an experienced organic farmer who manages 500 acres in the Chew Valley. He founded The Story Group, which specialises in providing organic food direct to the public, and also established social enterprise The Community Farm in 2008. He is also responsible for the newly established Valley Fest, through which he hopes to attract more people to the farm and promote organic food. Luke is director of other businesses specialising in property development, hospitality and event management, including Eat Drink Bristol Fashion.
Pam Lloyd / Food PR
Pam Lloyd is a director at Bristol-based PamLloyd PR which looks after PR, marketing and social media for food and drink businesses in Bristol, Bath and beyond. Pam trained and worked as a chef before switching careers to run the press office for the food halls and restaurants at Harrods. She has worked in food PR ever since, making the move to Bristol almost two decades ago, a decision she has never regretted. Pam considers herself extremely fortunate to work, eat and laugh with a small but mighty team of committed food lovers who truly make PamLloyd PR a business to be proud of.
Ping Coombes / Chef and author
Since winning MasterChef in 2014, Ping has become a Malaysia Kitchen Ambassador, promoting Malaysian food around the UK and abroad. She has also been involved in a range of pop ups, appeared on popular daytime talk shows, given talks and appeared at prominent food festivals, acted as executive chef to Chi Kitchen, and in 2016 she published a best seller book Malaysia which is on its third reprint.
Rachel Demuth / Chef and cookery teacher
Rachel Demuth is a professional chef and cookery teacher, focused on plant-based food. She ran Demuths Restaurant for 26 years and opened Demuths Cookery School in 2000. Here, she teaches people how to cook delicious, uncomplicated and accessible vegetarian and vegan food and share her passion for plant-based cookery.
Simi Rezai-Ghassemi / Cookery teacher
As well as running her own cookery school, Simi is also a recipe writer and enthusiastic allotmenteer. Since 2009 she has been teaching Persian cookery from her home in Bath, as well as in local cookery schools and colleges, and hosts demonstrations at cookery festivals. On top of that, she produces cakes and preserves with ingredients from her allotment.
Tim Maddams / Chef and writer
Having spent 18 years as a full-time professional chef, Tim now spends his time cooking, teaching and writing about food, the environment and the links between the two. His experiences have ranged from working with chefs such as Hugh Fearnley-Whittingstall, Marco Pierre White and Mark Hix though to managing the VIP catering for the Ferrari F1 team in Europe. Tim has appeared widely on BBC and Channel 4 food shows.
Tom Herbert / Baker
Tom is an award-winning fifth-generation baker, and one half of TV’s Fabulous Baker Brothers. Originally from Hobbs House Bakery, Tom has recently been baking with the Refugee Community Kitchen in Calais, and Ujima Bakehouse in Kenya. As well as baker extraordinaire, Tom is a teacher, author, presenter and speaker. He’s also ambassador for development charity Tearfund.